Many organisations suffer data dilemmas in relation to the data being of a poor quality, not validated, full of duplicates, and without the appropriate permissions (not GDPR compliant) etc.
In Organisations where no one system can be deemed as the single source of truth, determining a reporting truth is a huge undertaking and a resource heavy overhead.
This kind of scenario is more common place than you would first imagine and severley limits an organisations capabilities to connect and grow.